Engagement Marketing Manager

at TrueFire Studios

At TrueFire studios, we work hard with our umbrella of online music learning platforms: TrueFire, JamPlay, ArtistWorks, and FaderPro. Our goal is to provide the highest quality content and the best learning platform for our worldwide audience of students. Everything from blues guitar taught by living legends like Walter Trout to music production mastery classes featuring greats from Armada University are present in the massive catalog of classes in the TrueFire Studios portfolio.

Currently, my focus is on engagement marketing tactics, strategy, and implementation for TrueFire and JamPlay. We take great care to communicate to our students when and where they need us to provide the best use of our services possible. Marketing to such a wide range of students requires daily use of segmentation, varied offers, and language that speaks to the student. It is a multi-pronged approach that a very devoted team of people work to accomplish.